Don't be the victim of a drive-by real estate shooting!

You wait years, maybe decades to list your home whether to upgrade or downsize. You hire an agent and they blast through your house in five minutes taking cell phone photos. That's OK! You figure that they MUST know what they're doing, right? You check out your house on, Zillow, Trulia, etc. The photos are dark and crooked. Criteria for good photography is nonexistent on your listing. What happened? You are the victim of a drive-by real estate shooting. Your agent did a shoot and run! 

It is fantastic if your real estate agent also happens to be a seasoned, experienced real estate photographer with proper technique and equipment. While not impossible, this scenario is the exception rather than the rule. 

WEB APPEAL IS THE NEW CURB APPEAL!  This is not a unique phrase that I made up.  Google it!  It is used throughout the industry for marketing, yet many realtors fall back on their belief that the traditional concept of curb appeal still matters.  According to, 92 percent of home buyers use the Internet as part of their home search That means that listing photos are a critical factor. It should not matter whether your house is less than 1000 square feet or more than 5000. If your home is worth listing, it should be worth representing with photos that do it justice. 

From a real estate agent's perspective, photos define their brand more than anything else. It defines their dedication and professionalism. Some realtors will say they are doing fine without professional photos so why fix it if it ain't broke?  Others will do whatever it takes to deliver professional services because they know that potential listing customers check out other listings on the Internet. They know that a knowledgable consumer is not going to hire someone who displays homes with photos that are dark with crooked or even up-side-down images?  Those lost customers won't be counted because they are not going to bother to call the agent or broker and tell them why they are selecting another agent/agency. 

Do your homework before listing! There are great agents out there who will do their best. Agents who will present your home in the best light regardless of the listing price. You want someone who will treat your home with respect whether it's listed for $100,000 or $5,000,000. It shouldn't matter!  

by: Debra Resch, Better Home Photos, 2017


The Importance of Quality Photography When Selling a Home

The Importance of Quality Photography When Selling a Home

by: Dylan Snyder REALTOR® The Snyder Group at Keller Williams Realty

Are you considering selling your home? There are many small tasks to check off a to-do list. One of the most important things that homeowners can do to help themselves and market their home is to have professional-level photos of a property to list online.

Why are photos so important?

The majority of prospective home buyers go online and review listings before determining whether or not they would like to visit an available property. Therefore, quality photos create an initial idea in the buyer’s head and poor quality pictures can reduce potential traffic to a listed home. It does not pay to sacrifice quality when listing a home online.

What Makes a Good Listing Photo?

Today, first impressions begin online. Photos of a home must be taken with professional level equipment. A smartphone will not do. It has been found that photos of homes taken with a professional camera and then listed online receive an average of 61 percent more views. In addition, these properties benefit from a significantly higher asking price and are more likely to sell.

What should sellers desire in photos of their home for listing? Pictures must be high-resolution and properly lit. Snaps of homes on cloudy days or with dim lighting can make a home appear drearier and less inviting. Avoid giving DIY shots to an agent to upload for an MLS listing. Energy needs to be spent on staging the home and photos need to be taken when homes receive the best natural light. It's a big mistake to skip staging and take pictures of the home as-is, as most of your competition will be striving for that clean look. The home is a product for sale. Make sure to de-clutter and fully clean as if one was staging for an open house because, in a sense, you are.

Invest in having professional photos taken of the home and surrounding property as photos do help capture interest. They are also used when buyers create a mental shortlist of properties. Good pictures not only help with attracting initial interest but also assist in sustaining interest at pivotal times and can help potential buyers recall attractive features in a home when making a final decision. High quality photos are a priority for those working with an agent and others who want to sell a home themselves.

What Can Turn Off a Buyer?

Buyers are generally not attracted to photos with the following problems: low-quality or blurry photos, not marketing the lifestyle within a home, leaving clutter and personal items in a shot, and poorly-lit pictures. Quality photos are a way to provide a virtual tour of the home. A sufficient number of photos should be taken and listed to provide viewers with a good general idea of the layout and features of a home.

What is the Bottom Line?

Sellers interested in making the most out of the first few months of selling a property need to take steps to drive traffic to their location. Quality photos can attract more views and potential buyers. Multiple offers may come in which may drive up the offer price on a home. In addition, quality photos make help a home stand out in a competitive market and help sell a home faster.

In contrast, poorly lit photos and pictures of homes that fail to showcase important and desirable features of the home to the local market can serve to dampen traffic. This leads to fewer scheduled visits during that initial window of time when a home is newly listed. It may take longer to sell and cost a homeowner more to maintain a property while it lingers on the market.

While it's not the only thing sellers will have to do to get ready to sell, high-quality photography is an important step for any savvy homeowner that's looking to maximize their home's value, and decrease the time it takes to sell.

12100 Two Rivers Drive, Athens, AL 35611

Stunning Pent House, Corner Unit, 5 Story Condo, well appointed, in a Gated Community, with breath taking views of the Elk and Tennessee Rivers. Furnishings, except dining room, remains. Beautiful Travertine flooring throughout. Stone tile walk-in shower in Master and 2nd bath. Wrap around balcony with stone floor, with an entrance from Master. Plantation Shutters in LR and DR and 2" wood blinds in bedrooms. Jennair appliances and a wet bar with a Scottsman ice maker,New Whirlpool washer/dryer. Garage has a storage building built into back wall. Covered boat slip with heavy duty lift in the Private Marina. Many more amenities plus can sleep 16 people in comfort. Make Appointment Today!


Listing Information

Property Type: Condo, Contemporary

Bedrooms:3Bathrooms:3 Full

Total Rooms:5Lot Size:1 AcresSquare Feet:1,942 (approx)

Price per Sq. Ft.:$203.66Garage: YesStyle: Contemporary,Open Floor Plan,Condo Upstairs,See Remarks

Construction:Fiber Cement SidingSub Structure:Slab

Subdivision:The Pointe

Water:Public Water Service

Sewer:Public Sewer



School Information


Room Information

Main Floor

Master Bedroom: 12X15

Bedroom: 14X17

Bedroom: 13X13

Dining Room: 15X17

Kitchen: 13X18

Living Room: 15X21

Other Room: 13X11

Foyer: 04X07

Bathroom: 10X05


Full Baths: 3

Interior Features


Stunning Alpine Log Home

Welcome to Angelwalk Valley – home to the most breathtaking Alpine Log Home in the South, 176+ acres of pasture & woods, and countless memories for generations. Every detail of this inviting sanctuary, down to the pre-Civil War antique pine floors, has been thoughtfully chosen over years of curation. Each distinguishing feature weaves a story of inclusiveness, love of the outdoors, passion for entertaining, and cherished time with family and friends.

From the carved mahogany doors, to the hand-painted Italian sinks, to the exquisite stained glass throughout, to the African marble fireplace surround in the master bedroom – every aspect of Angelwalk’s 16,478 finished square feet is of the highest quality and crafted with extremely unique materials. 8 bedrooms and 13 baths –  including the master wing with his and her baths, private morning kitchen, and screened porch – are designed across two finished levels with an apartment suite over the five car garage. The home also includes a 5,281 square foot plumbed and wired basement level ready to be finished with sheetrock.

Regardless of the weather, you can swim laps year-round in the 49’ heated indoor pool. Step outside and enjoy multiple decks, countless gardens, stables, bonfire gazebo, and the overwhelming peace of nature. A gated drive leads you through the second-to-none recreational acreage featuring a riding pasture, shooting range, 4 wheeler trails, artesian wells, creeks, and wildlife (including deer for the avid hunter).

From the moment you set foot in Angelwalk Valley – no matter if you are a guest or the new owner of this rare mountain retreat near Huntsville, Birmingham, Nashville, & Atlanta – you are home.

Listing Information

Property Type: Single Family

Bedrooms:8Bathrooms:8 Full/3 Three-Qtr/2 Half

Total Rooms:21Lot Size:176.07 AcresSquare Feet:16,478 (approx)

Price per Sq. Ft.:$288.26Approximate Age:Over 5 Years OldStyle:3 Story,See Remarks

Construction:Log,See RemarksSub Structure:Basement

Subdivision:Metes And Bounds

Builder:Alpine Log Homes Of Montana

Water:Public Water Service


Special Needs:Wide Doors,Stall Shower,36 Inch Doors

School Information


Room Information

Main Floor

Master Bedroom:27X24



Dining Room:18X17

Family Room:34X15


Living Room:32X28


Breakfast Room:33X19

Upper Floor







Full Baths:83/4 Baths:31/2 Baths:2

Interior Features

Appliances:Range-Oven, Double Oven, warming drawer, Dishwasher, Microwave, Refrigerator, Instant Hot Water, Trash Compactor, Dryer, Washer, Wine Refrigerator, Disposal

Cooling:Central Air

Heating: Central

Fireplaces: Gas logs

Security:Security System,

Exterior / Lot Features

Parking: Three+ Car Garage,Attached Garage,Workshop,Door Opener,Side Entry

Exterior:Patio,Deck,Covered Porch,Covered Patio,Screened Porch,Treed Lot,Det. Bldg,View,Gazebo,Undgrnd Util,Sprinkler Sys,Secluded,Drive-Paved/Asphalt,Equestrian Property,Cul-de-Sac,Storm Shelter,See Remarks

Patio:Patio, Deck, Porch Covered, Covered, Screened Porch

Sprinkler:Sprinkler System

Lot View:View


Additional Exterior/Lot Features: Barn / Stalls, Gazebo, Cul-De-Sac, Pasture, Sloped, Wooded

Driving Directions

From Huntsville: 231 So. Pkw. to R on Ruth Rd. at traffic light; West 4 mi. to dead end at Fieldcrest Dr; Left down mountain. R on Valley Cruise Ln. Locked Gate. No Trespassing Sign. Appointment Only.

Financial Considerations


Tax/Property ID:Key #: 44639 & 63557

Tax Year Built:2004

Listing Price History

  • Original Price: $4,750,000  
  • Current Price: $4,750,000  
  • Price Change: $0

$20 Million Dollar Sundance Estate goes to Auction

This house is by far the nicest and biggest property that I've ever gotten to shoot. It is owned by New York Times #1 Best Selling Author - Iris A. Johansen. It cost around $20 million to build and is about to be auctioned off by Target Auction Company out of Gadsden, Alabama at a minimum bid of $4.6 million. The Sundance Estate is located in Cartersville, Georgia, about 45 minutes outside of Atlanta. It sits on 126 acres and has a 40,000+ sqft main house, guest house, caretaker house, and equestrian facilities. Click on the link below for a full 3D tour. You can also go to Target Auction Company's website for more information including times and dates.